This is the first lesson in PPC University , a set of three guided courses that will teach you everything you need to know about PPC and how to make it work for you. PPC stands for pay-per-click , a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Search engine advertising is one of the most popular forms of PPC. It allows advertisers to bid for ad placement in a search engine's sponsored links when someone searches on a keyword that is related to their business offering. Every time our ad is clicked, sending a visitor to our website, we have to pay the search engine a small fee. When PPC is working correctly, the fee is trivial, because the visit is worth more than what you pay for it.
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