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Importance of business communication for an organization using case study pdf

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Abstract Organizational communication is a term that is used to refer to the process of mutual exchange of ideas, information and concepts with the main goal of achieving a common target from both parties that are involved in the communication process. Communication within the organization has very deep effects that can not at all be ignored. It is not only a matter that holds importance to the leadership and management in an organization but the entire parts of the organization ought to be optimally involved in bettering and utilizing communication. As the main pillars o the organization though, managers have to bear the responsibility of having the organizational communication take a key priority in their goals Gillis,
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Business Communication PDF Notes 2021 | MBA, BBA, BCOM

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Organizational Communication | Case Study Template

Effective business communication is at the forefront of significant processes and must be efficient so that personnel can successfully share and communicate information that helps to run a successful enterprise, and to drive the most critical business processes. Effective communication is critical for a business to operate at their peak level, and to ensure that everyone is on the same page. In the age of digital, global businesses, it is essential for organizations of all sizes to effectively communicate not only within their organization, but also with shareholders, vendors, clients, and customers. Effective communication is at the forefront of significant business processes and must be efficient so that personnel can successfully share and communicate information that helps to run a successful enterprise, and to drive the most critical business processes. According to Blue Source, most employees - 97 percent to be exact - regard communication as having a real impact on everyday tasks. Thus, effective business communication is not just an abstract concept that can be relegated to the background due to having little real impact on business affairs - it is a concrete principle that businesses need to apply on a daily basis.
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Organizational Communication

In workplaces poor communication is a serious problem and can be costly to an organization. The impact can be devastating to the parties involved. Some of the results include: Loss of business, customers, products, goods, services, employee turnover, loss of productivity, absenteeism, sabotage, injury and accidents, sick leave and so on. The main purpose of this study is to identify the effects of poor communication on organizational performance and to find out the strategies for improving on communication at the workplace so that employee motivation can be enhanced. The specific objectives of the study included finding out the factors, levels, types and effects of poor communication at the workplace.
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In: Business and Management. Most aspects of any business depend on successful marketing. The overall marketing umbrella covers advertising, public relations, promotions and sales. Marketing is a process by which a product or service is introduced and promoted to potential customers.
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